Thomson wanted to build excitement for their upcoming film and empathy for the main character, Simon the Ogre. So we built a backstory in the form of a HTML 5 teaser site. Visitors could explore Simon’s crammed calendar, Skype messages from his family, photos from the recital he missed, and voicemails from demanding coworkers. The client wanted empathy and well, grown men cried. The campaign site launched afterwards and helped demonstrate the transformative power of a Thomson holiday.
Finally, we also created The Holiday Test which pushed the message out to social media and allowed consumers to discover that, like Simon, they needed a holiday.