Archive for January, 2012

MTV

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MTV Switch was MTV’s global climate change campaign. The environmental awareness effort included TV spots and an interactive website for teens that worked like a regularly updated blog.

Medco Pharmacy

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Medco Pharmacy needed a memorable way to share all the obvious reasons to switch to their prescription delivery service. The integrated campaign was their first consumer-facing effort and including everything from television, print and web banners to a new landing page, a YouTube channel, and also Twitter and Facebook pages for their new character Dr. Obvious, founder of the science of Obviology and head of the Institute of the Incredibly Apparent.

Got Milk?

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It was an absolute pleasure working on Got Milk’s famous milk moustache campaign with photographers like Annie Leibovitz and James White, as well as celebrities like Christie Brinkley, Sasha Cohen, Beyonce, Rex Grossman, Bibi Neuworth and Sara Ramirez.

Museum of Sex

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Promoting the new “Kink” exhibit at the Museum of Sex in NYC.

Greek Yogurt

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Proof that this really is the best yogurt in the world.

Bass Ale

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It’s a real tragedy that these posters never got to see the dim light of an English day.