Category: Uncategorized

Wayfair

Home is where the heart is. Especially if you love a lamp. I love lamp.

Posted on: No Comments

Education Above All

When children aren’t in school, they are often somewhere much worse. This film aired at a special UN event and was designed to encourage leaders to stop deliberate attacks on education that are happening around the world. As a freelancer at Across the Pond, I came up with the concept, wrote the script and am [Read more]

Posted on: No Comments

Microsoft

Microsoft noticed that people had become complacent about their old PCs. They ignored the long start ups, the freezing, crashing and sudden battery drains. So we used a series of films on Facebook to remind people how crappy their computers are (and that it might be time for an upgrade).

Posted on: No Comments

Clash of Kings

In this game, the players don’t know and don’t care who each other are, as long as they kick some a$$ together. 13 million YouTube views and counting.

Posted on: No Comments

Kingsman

Kingsman: The Secret Service wanted to teach the public about the new movie’s gentleman-spy concept – so we took the usual how-to tutorial and gave it a twist worthy of a Kingsman.  

Posted on: No Comments

Google

Google needs huge amounts of content for a variety of platforms and audiences. Here are just a few: The first film is the story of Star Chart, one of the many wonderful small businesses that have benefited from using Android and Google apps. The second film was the event opener for Google Zeitgeist 2016 – it was written to [Read more]

Posted on: No Comments

Freeview Play

Freeview Play has so many great features, it’s hard to believe it’s real. Honestly, it’s like magic. We worked with a real “Vine magician” to make this Facebook campaign come to life.

Posted on: No Comments

AWNY

To promote the Advertising Women of New York’s annual Good, Bad, and Ugly Awards, we created a fictitious nonprofit group for chauvinist pigs called Pigs Anonymous. The effort included a website, direct mail and film content – or as we called it back then, “web videos.”

Posted on: No Comments

Thomson

Thomson wanted to build excitement for their upcoming film and empathy for the main character, Simon the Ogre. So we built a backstory in the form of a HTML 5 teaser site. Visitors could explore Simon’s crammed calendar, Skype messages from his family, photos from the recital he missed, and voicemails from demanding coworkers. The [Read more]

Posted on: No Comments

Triumph

Did you know that 76% of women wear the wrong size bra? These films were designed to get ladies talking about their ill-fitting underwear and thinking about getting fitted for a bra – using Triumph’s services, of course.

Posted on: No Comments

MTV

MTV Switch was MTV’s global climate change campaign. The environmental awareness effort included TV spots and an interactive website for teens that worked like a regularly updated blog.

Posted on: No Comments

Medco Pharmacy

Medco Pharmacy needed a memorable way to share all the obvious reasons to switch to their prescription delivery service. The integrated campaign was their first consumer-facing effort and including everything from television, print and web banners to a new landing page, a YouTube channel, and also Twitter and Facebook pages for their new character Dr. [Read more]

Posted on: No Comments

Got Milk?

It was an absolute pleasure working on Got Milk’s famous milk moustache campaign with photographers like Annie Leibovitz and James White, as well as celebrities like Christie Brinkley, Sasha Cohen, Beyonce, Rex Grossman, Bibi Neuworth and Sara Ramirez.

Posted on: No Comments

Museum of Sex

Promoting the new “Kink” exhibit at the Museum of Sex in NYC.

Posted on: No Comments

Greek Yogurt

Proof that this really is the best yogurt in the world.

Posted on: No Comments

Bass Ale

It’s a real tragedy that these posters never got to see the dim light of an English day.

Posted on: No Comments